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13. Building Your Online Business Website Part 3
The Mechanics Of Getting Started; Domain Name, Hosting, Getting Built:
The first thing you need to do before you start building your web site is to acquire an appropriate domain name. Your domain name may be the name as your business or the product or service you sell. Here are some tips on deciding on a great domain name. Domain Name Your domain name shoul...

09. Let's Get Started, Create The Business Legally
Start Your Online Business Legally By Registering Your Business And Creating Your Brand Identity:
What is Your Business? You need to clearly understand what your business is, what you expect of it and how you want to portray it to your customers. It makes a lot of sense to put down on paper your business plan. This will clarify a lot of issues that you may not have considered before, and is a...

16. Plan to Maintain Your Web Site for the Long Haul
Discussion On The Importance of Maintaining Your Web Site for the Long Haul:
Once a web site is up and running it is important for you to understand the significance of maintaining it on a regular basis. Experts recommend that the information and style of your web site should be updated often so as to keep your visitors interested. It is also important that your web site i...

06. Crunch Time, Self Evaluation, Should You?
Should You Start An Online Business? Things To Reconsider Before You Do:
You have finally decided to take the inevitable plunge and go in for an online business to begin a new career. It is great to take this step by applying your life's experiences and your passion for doing what you always wanted to do. Frankly, your subconscious mind and aptitude considered all pros...

Small Biz Tip Category: Marketing
 
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"Profit By Internet Marketing Techniques"


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Tuesday, August 11, 2009
The Internet offers a unique opportunity to market your product or service without investing a lot of money. You might find you need to invest considerable time and effort, but you can't really expect to succeed at anything without investing time and effort, can you? The uniqueness of the Internet as a way of communicating means you must adapt your marketing strategies to take advantage of its strengths.


The place to start is your website. If you're trying to market your product or service over the Internet, you no doubt have a website. Once your site has been carefully written to tell people what you do, how you do it, who you are, and why they need what you do, and carefully designed to support that message, it will hopefully start generating some traffic.

Track and analyze that traffic. Most web hosting companies offer traffic analysis data to clients. It is probably your best tool to evaluate the effectiveness of your website's performance and your marketing techniques. If you take the time to understand the data, you can start to understand what makes your audience tick. Is one page attracting most of the traffic? Is there one page out of a series of pages where audience members tend to ‘tune out' and stop clicking? This can be a handy way to figure out what parts of your website need to be spiffed up.

Where do your audiences come from? The data can tell you that too. You can find what search terms got them there, what sites they're coming from, how long they're staying, etc. All this information updates regularly, so you can assess the effectiveness of any changes you make.

Try to get quality companies who do things that relate to what you do to link to your site. Links generate traffic. Of course, you won't get many competitors foolish enough to link to you, but whatever you do; there are no doubt companies with good reputations who do something relevant to what you're doing. Link building is one of the Internet marketing techniques that can dramatically increase your link popularity. Your link popularity is a major part of how your site gets ranked by search engines.

If your site isn't intended to sell a product or gain a customer, what is it for? Seriously! Think about it. Your Internet marketing techniques should have a clear purpose, and every page on your site should focus on getting the visitor to take an action. That doesn't necessarily mean buying something from you immediately. It can be as simple as filling out a form, sending an email, making a phone call, or just moving along to the next step in the process.

Your website shouldn't just be a billboard announcing that you're open for business. No offense, but um... So what? No, you want to compel visitors to follow along a specific, well thought out, carefully mapped path that leads to a sale. Your internet marketing techniques should be designed to lead the potential customer, step by step, into a sale, not attempting to bully them into hastily buying from you.

Provided By: Ray Plumlee
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