RSS stands for Really Simple Syndication and is a method of taking content and syndicating it out to multiple sites. It was primarily aimed at newsfeeds and providing content from news sites to other sites.
Like many other technologies, it has been hi-jacked by Internet Marketers who have found this is an excellent way to get backlinks. It allows you to syndicate your content to hundreds of other websites at a click of a button, which in turn will boost your site in the search engine rankings.
In order to use RSS syndication, you have to have an RSS feed from your website. The easiest way to do this is to use Wordpress when creating your website. There are ways of making RSS feeds from normal HTML websites, but it is not always as simple as you may think. Quite often it involves a manual process and manual submission of files. However, there are a few websites that will automatically convert HTML to RSS for you.
Once you have an RSS feed you need to find some places to submit it.
There are two types of site you want to find.
Firstly you are looking for RSS directories. A quick Google will bring up plenty of directories you can use. There is software available you can buy which will automate the submission for you.
Once you have found your directories you want to submit your RSS feeds to them. Manually it isn't the fastest process, but it can be outsourced. You need to have your keywords, a title and sometimes a description prepared, but that won't take long.
It is often worth using different descriptions, titles and keywords to ensure each submission is unique. What level of difference this actually makes no one is quite sure, but it does appear to help.
If you are manually submitting RSS feeds then you must keep track of which sites you have submitted where. The reason being you don't want to submit the same site more than once. Plus, you are likely to want to submit other sites in the future.
The second type of site is the RSS Aggregator. This is a site which takes a number of RSS feeds and combines them into a single feed or webpage. This single feed can be submitted to RSS directories, further increasing your backlinks.
The RSS aggregator can be useful to mix up your RSS feeds on a topic with feeds from news sites on the same topic. This will provide a higher level of authority and provide more bulk to the content.
When using RSS feeds, you need to also remember that many Web 2.0 sites such as Squidoo and many article directories have RSS feeds for the pages you create. These can also be submitted to RSS directories and aggregators in order to further increase links and boost rankings.
Your RSS feed submissions will be updated every time you update your webpage. Therefore, if you are regularly adding new content, you can find it syndicated out to many websites very quickly, gaining you backlinks to your site.
RSS feeds are a great way to get additional backlinks and to help your sites rank well for their keywords. Use them, enjoy them and see the links flooding in.