WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

01. Why Start an Online Business
Why should you start a business on the internet? I believe you should. Read this article to see why.:
Why should you start a business on the internet? Let me explain why I think you should. First let's look at some of the pros and cons of an internet business versus the more traditional offline business. Before making that comparison I am going to assume you already have some idea of the p...

15. Building Your Online Business Website Part 5
Here is Why Creating and Keeping Your Web Content Up To Date Is So Important:
Creating and Keeping Your Web Content Up To Date/Content is King! Market On The Net: You might have the best product or service to offer in its class, but it wouldn't do your business much good if your prospective customers do not know of your existence. In this day and age, where technology rul...

07. Why Even A Small Business Or Sole Proprietor Needs A Business Plan
Why Even A Small Business Or Sole Proprietor Needs A Business Plan. Before Starting even a home based business you should write down your short and long term goals.:
To start a sole proprietor home based business, especially if you are going to ease yourself into business while maintaining your day job you probably will not require a formal business plan. However, that is not to say you should not lay down a "plan" for your business. A sort of road m...

17. Make Your Web Site Known, A Marketing Overview
Here is a Web Marketing Overview Which Will Help You Make Your Web Site Known:
Internet marketing is something that you should consider even before your web site is up and running. The term internet marketing or online marketing is used loosely for many techniques and strategies of marketing a web site, and ensuring that it receives the traffic it deserves. Very rarely do in...

Small Biz Tip Category: Web Site Mgmt.
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Search Engine Optimization Explained"


There are no comments shared for this Small Biz Tip.

Click here to be the first to share your comments for this Small Biz Tip.

Thursday, January 7, 2010

Have you ever had search engine optimization explained to you thoroughly? Do you understand it well enough to confidently implement it on your current commercial site and actually expect to see results in a matter of weeks or months? Or do you simply not care about search engine optimization because it has never worked in your experience?

Even if you don't understand search engine optimization in depth, if you can understand the following simple concepts, you will understand how you can generate traffic for free using search engines.

Search Engine Optimization Explained: Concept #1

Search engines rank all pages on a website according to their relevancy in relation to keywords that searchers input. The more inbound links a page has from similar websites of high quality, the better it will rank. And the more relevant the content is on the page, the better it will rank.

Remember, all of this is determined in relation to keywords input by searchers. If a site is relevant for the keyphrase "top hats" and has a significant amount of links from related sites, then it will rank high for that keyphrase whenever a searcher inputs "top hats." This does not mean that it will rank high for other related keyphrases or for unrelated keyphrases.

Search Engine Optimization Explained: Concept #2

Keywords that receive a lot of searches also tend to have a lot of competition. This is also true of keywords that don't receive a lot of searches, but generate a significant amount of revenue per visit.

When targeting keywords for your site, you will want to choose the path of least resistance. This generally entails choosing keywords that receive a lot of searches, but are not competitive.

Search Engine Optimization Explained: Concept #3

Start by picking the low hanging fruit. Begin building a ladder that you will use to reach the higher fruit.

You can pick the low hanging fruit - the keywords that are easy to compete for - by simply building pages that are based around a keyword with traffic, but no competition. And you can build your ladder for the higher fruit by exchanging links with relevant sites and using that keyword in your anchor text.

Provided By: Ray Plumlee
Website Address: http://www.wwwhelper.com



This Small Biz Tip Entry Viewed 2,214 Times
The PermaLink for this Small Biz Tip is:
Search Engine Optimization Explained
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page