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14. Building Your Online Business Website Part 4
Do You Want To Know What A Web 2.0 Web Site Is? And Why Should You Build A Web 2.0 Web Site?:
What is Web 2.0? Web 2.0 does not imply technological changes in the World Wide Web but in fact the manner in which it connects people and allows them to play an active role in the development and determination of web content. The Web 2.0 reduces the distinction between the producers and the cons...

13. Building Your Online Business Website Part 3
The Mechanics Of Getting Started; Domain Name, Hosting, Getting Built:
The first thing you need to do before you start building your web site is to acquire an appropriate domain name. Your domain name may be the name as your business or the product or service you sell. Here are some tips on deciding on a great domain name. Domain Name Your domain name shoul...

10. Work From Home Or Not Work From Home
Should You Work From Home Or Not Work From Home? Consider These First.:
Starting a home-based business or taking the decision to work out of your home is not one that you can take lightly or quickly. This decision needs to be thought through, considered for practical and legal aspects and in tune with your personality. No doubt a lot of people make a good living worki...

12. Building Your Online Business Website Part 2
Before Starting A Business Web Site You Need To Lay Out A Plan:
Plan Your Website Planning your web site is the most important and interesting stage in the development and creation of a website. This is a time for introspection and for putting your thoughts together. Here are some of the key issues you need to consider and pen down your responses before you m...

Small Biz Tip Category: Web Site Mgmt.
 
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"Search Engine Optimization Explained"


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Thursday, January 7, 2010

Have you ever had search engine optimization explained to you thoroughly? Do you understand it well enough to confidently implement it on your current commercial site and actually expect to see results in a matter of weeks or months? Or do you simply not care about search engine optimization because it has never worked in your experience?

Even if you don't understand search engine optimization in depth, if you can understand the following simple concepts, you will understand how you can generate traffic for free using search engines.

Search Engine Optimization Explained: Concept #1

Search engines rank all pages on a website according to their relevancy in relation to keywords that searchers input. The more inbound links a page has from similar websites of high quality, the better it will rank. And the more relevant the content is on the page, the better it will rank.

Remember, all of this is determined in relation to keywords input by searchers. If a site is relevant for the keyphrase "top hats" and has a significant amount of links from related sites, then it will rank high for that keyphrase whenever a searcher inputs "top hats." This does not mean that it will rank high for other related keyphrases or for unrelated keyphrases.

Search Engine Optimization Explained: Concept #2

Keywords that receive a lot of searches also tend to have a lot of competition. This is also true of keywords that don't receive a lot of searches, but generate a significant amount of revenue per visit.

When targeting keywords for your site, you will want to choose the path of least resistance. This generally entails choosing keywords that receive a lot of searches, but are not competitive.

Search Engine Optimization Explained: Concept #3

Start by picking the low hanging fruit. Begin building a ladder that you will use to reach the higher fruit.

You can pick the low hanging fruit - the keywords that are easy to compete for - by simply building pages that are based around a keyword with traffic, but no competition. And you can build your ladder for the higher fruit by exchanging links with relevant sites and using that keyword in your anchor text.

Provided By: Ray Plumlee
Website Address: http://www.wwwhelper.com



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