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13. Building Your Online Business Website Part 3
The Mechanics Of Getting Started; Domain Name, Hosting, Getting Built:
The first thing you need to do before you start building your web site is to acquire an appropriate domain name. Your domain name may be the name as your business or the product or service you sell. Here are some tips on deciding on a great domain name. Domain Name Your domain name shoul...

15. Building Your Online Business Website Part 5
Here is Why Creating and Keeping Your Web Content Up To Date Is So Important:
Creating and Keeping Your Web Content Up To Date/Content is King! Market On The Net: You might have the best product or service to offer in its class, but it wouldn't do your business much good if your prospective customers do not know of your existence. In this day and age, where technology rul...

08. How to Prepare a Business Plan
How To Prepare A Basic Business Plan For A Small Business Sole Propritor:
There are three most important criteria for measuring success in any venture. Firstly a "Plan" must be conceived followed by objective and clear cut practical steps to achieve that plan. Thirdly it is paramount to blueprint the exact critical path approach to get to your target goal of d...

09. Let's Get Started, Create The Business Legally
Start Your Online Business Legally By Registering Your Business And Creating Your Brand Identity:
What is Your Business? You need to clearly understand what your business is, what you expect of it and how you want to portray it to your customers. It makes a lot of sense to put down on paper your business plan. This will clarify a lot of issues that you may not have considered before, and is a...

Small Biz Tip Category: Web Site Mgmt.
 
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"Search Engine Optimization Explained"


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Thursday, January 7, 2010

Have you ever had search engine optimization explained to you thoroughly? Do you understand it well enough to confidently implement it on your current commercial site and actually expect to see results in a matter of weeks or months? Or do you simply not care about search engine optimization because it has never worked in your experience?

Even if you don't understand search engine optimization in depth, if you can understand the following simple concepts, you will understand how you can generate traffic for free using search engines.

Search Engine Optimization Explained: Concept #1

Search engines rank all pages on a website according to their relevancy in relation to keywords that searchers input. The more inbound links a page has from similar websites of high quality, the better it will rank. And the more relevant the content is on the page, the better it will rank.

Remember, all of this is determined in relation to keywords input by searchers. If a site is relevant for the keyphrase "top hats" and has a significant amount of links from related sites, then it will rank high for that keyphrase whenever a searcher inputs "top hats." This does not mean that it will rank high for other related keyphrases or for unrelated keyphrases.

Search Engine Optimization Explained: Concept #2

Keywords that receive a lot of searches also tend to have a lot of competition. This is also true of keywords that don't receive a lot of searches, but generate a significant amount of revenue per visit.

When targeting keywords for your site, you will want to choose the path of least resistance. This generally entails choosing keywords that receive a lot of searches, but are not competitive.

Search Engine Optimization Explained: Concept #3

Start by picking the low hanging fruit. Begin building a ladder that you will use to reach the higher fruit.

You can pick the low hanging fruit - the keywords that are easy to compete for - by simply building pages that are based around a keyword with traffic, but no competition. And you can build your ladder for the higher fruit by exchanging links with relevant sites and using that keyword in your anchor text.

Provided By: Ray Plumlee
Website Address: http://www.wwwhelper.com



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