Marketing is crucial for any business, big or small, irrespective of the industry it belongs to. To increase revenue and sales you need to be out there promoting your business. Are you unsatisfied with your marketing efforts? Then perhaps you may like to consider the top three marketing mistakes every business manager makes and ensure that you avoid them.

1. Are You Marketing Your Business Well

Unfortunately most business mangers think that marketing is something that you plan, strategize and ‘do' and then are done and over with it. However marketing is more than just electronic and print ads, online marketing, signs, banners and flyers, it extends to every time you make contact with a customer or client. Thus your marketing should include contact points such as a customer filling out a form, making a call to your office, receiving your business card or even the name of your product. Consider all the factors that help your marketing as opposed to hampering it. It is crucial that your business communication and personal communication with customers is in tune with your marketing strategy and speak the same language. Every time you or your employees make contact with customers you need to react and behave in a manner that promotes your business.

2. Do You Know Your Target Audience?

It is surprising how many businesses create a marketing campaign aimed at the general public, without researching their target audience and their needs. If you don't ‘speak' to your target audience through your marketing tools, they will remain ineffective. It is important that you identify your target audience carefully. Don't just assume that they want your products or services, find out if they can afford it, if your marketing campaign is reaching out to them and finally do confirm if they are indeed your target audience, or if your need to look elsewhere. For instance an online marketing campaign may not be as effective if your target audience is rarely online.

3. Bad Promotional Content

Your marketing campaign is probably more about your business than it is about your target audience. This may be why you aren't receiving the sales you had expected. Too often business managers equate marketing with telling the general public how good a business they have and the high standards they maintain. They expect that because they offer a good product or service, people will automatically come to them.

People don't really want to know what you do or how well you do it, they want to know how it will make a difference to them and make life easier and more comfortable for them. To take care of content that is not written well you need to go back to mistake 2 and identify your target audience and reach out to them. Great content catches your target audience's attention because it is about them and how your product or service can help them or is apt for them.