WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

How To Get Started Writing an Ebook
Some Tips On How To Get Starte Writing Your Ebook:
The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clou...

Discover Different Ways Of Book Printing
Here Are Some Different Ways Of Printing Book's:
Book printing requires techniques in order to develop books that meet the standards of the present generation. In recent years there has been an increase of book publications, thanks to the new technology that enable books to be produced en masse. Till 19th century without the presence of book pri...

How Do You Make Money? Search Engines Can Help
Can Search Engines Help You Make Money?:
Most people think that search engines are used to search for keywords and find information, and nothing else. These days, search engines can be used for many other things. In the case of Google, make money search is being made popular through the many programs offered. If you are looking for ways ...

Should You Buy Private Label eBook Resell Rights Or Write Your Own eBook?
The Question is whether to buy private label eBook resell rights or write your own ebook:
In today's society, there are many individuals who are looking to make money anyway that they can. In many cases, these individuals are looking for opportunities that allow them to work at their own pace or be their own boss. If you are one of those individuals then it is possible that you may have...

Small Biz Tip Category: Marketing
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Top Three Marketing Mistakes Every Business Manager Makes"


There are (1) comments's shared for this Small Biz Tip.

View comments's.

Thursday, November 20, 2008

Marketing is crucial for any business, big or small, irrespective of the industry it belongs to. To increase revenue and sales you need to be out there promoting your business. Are you unsatisfied with your marketing efforts? Then perhaps you may like to consider the top three marketing mistakes every business manager makes and ensure that you avoid them.

1. Are You Marketing Your Business Well

Unfortunately most business mangers think that marketing is something that you plan, strategize and ‘do' and then are done and over with it. However marketing is more than just electronic and print ads, online marketing, signs, banners and flyers, it extends to every time you make contact with a customer or client. Thus your marketing should include contact points such as a customer filling out a form, making a call to your office, receiving your business card or even the name of your product. Consider all the factors that help your marketing as opposed to hampering it. It is crucial that your business communication and personal communication with customers is in tune with your marketing strategy and speak the same language. Every time you or your employees make contact with customers you need to react and behave in a manner that promotes your business.

2. Do You Know Your Target Audience?

It is surprising how many businesses create a marketing campaign aimed at the general public, without researching their target audience and their needs. If you don't ‘speak' to your target audience through your marketing tools, they will remain ineffective. It is important that you identify your target audience carefully. Don't just assume that they want your products or services, find out if they can afford it, if your marketing campaign is reaching out to them and finally do confirm if they are indeed your target audience, or if your need to look elsewhere. For instance an online marketing campaign may not be as effective if your target audience is rarely online.

3. Bad Promotional Content

Your marketing campaign is probably more about your business than it is about your target audience. This may be why you aren't receiving the sales you had expected. Too often business managers equate marketing with telling the general public how good a business they have and the high standards they maintain. They expect that because they offer a good product or service, people will automatically come to them.

People don't really want to know what you do or how well you do it, they want to know how it will make a difference to them and make life easier and more comfortable for them. To take care of content that is not written well you need to go back to mistake 2 and identify your target audience and reach out to them. Great content catches your target audience's attention because it is about them and how your product or service can help them or is apt for them.

Provided By: Ray Plumlee
Website Address: www.WWWHelper.com

Ray Plumlee, a retired Naval Officer, retired from the Navy in 1994. Since 1996 he has built his online business by providing services and advice to other people desiring to start an online home based business.

This Small Biz Tip Entry Viewed 5,716 Times
The PermaLink for this Small Biz Tip is:
Top Three Marketing Mistakes Every Business Manager Makes
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page