WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

Adsense Basics, An Introduction To Making Money Online Part 1
The Basics Of Adsense, An Introduction To Making Money Online Part 1:
Adsense is considered as one of the most powerful tool in a web site publisher's arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squ...

5 Easy Ways for Guaranteed Website Traffic
Guaranteed Website Traffic:
Whether your website is for advertising purposes for a company, advertising a product or just a blog site where you can express your thoughts, website traffic is very important to determine how many users have checked your site in a day. Below are some of the most valuable, free and easy ways to b...

Will EBooks Replace the Paper Originals?
Will EBooks Replace the Paper Originals?:
Just yesterday, on July 20, Amazon announced that the sale of ebooks had even surpassed the sale of hardcover books. For every 100 hardcover books sold, Amazon sold around 180 ebooks during the past month. It seems everything is going electronic these days. Newspapers, snail mail, research; staple...

Who Is An Article Marketer
Who Is An Article Marketer:
In order to recognize who is an article marketer, we need to come up with a definition of an article marketer first. Based upon Wikipedias definition, an Article Marketer is a business that advertises by writing brief articles that relate to their type of industry and distributing them. The articl...

Small Biz Tip Category: Marketing
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Top Three Marketing Mistakes Every Business Manager Makes"


There are (1) comments's shared for this Small Biz Tip.

View comments's.

Thursday, November 20, 2008

Marketing is crucial for any business, big or small, irrespective of the industry it belongs to. To increase revenue and sales you need to be out there promoting your business. Are you unsatisfied with your marketing efforts? Then perhaps you may like to consider the top three marketing mistakes every business manager makes and ensure that you avoid them.

1. Are You Marketing Your Business Well

Unfortunately most business mangers think that marketing is something that you plan, strategize and ‘do' and then are done and over with it. However marketing is more than just electronic and print ads, online marketing, signs, banners and flyers, it extends to every time you make contact with a customer or client. Thus your marketing should include contact points such as a customer filling out a form, making a call to your office, receiving your business card or even the name of your product. Consider all the factors that help your marketing as opposed to hampering it. It is crucial that your business communication and personal communication with customers is in tune with your marketing strategy and speak the same language. Every time you or your employees make contact with customers you need to react and behave in a manner that promotes your business.

2. Do You Know Your Target Audience?

It is surprising how many businesses create a marketing campaign aimed at the general public, without researching their target audience and their needs. If you don't ‘speak' to your target audience through your marketing tools, they will remain ineffective. It is important that you identify your target audience carefully. Don't just assume that they want your products or services, find out if they can afford it, if your marketing campaign is reaching out to them and finally do confirm if they are indeed your target audience, or if your need to look elsewhere. For instance an online marketing campaign may not be as effective if your target audience is rarely online.

3. Bad Promotional Content

Your marketing campaign is probably more about your business than it is about your target audience. This may be why you aren't receiving the sales you had expected. Too often business managers equate marketing with telling the general public how good a business they have and the high standards they maintain. They expect that because they offer a good product or service, people will automatically come to them.

People don't really want to know what you do or how well you do it, they want to know how it will make a difference to them and make life easier and more comfortable for them. To take care of content that is not written well you need to go back to mistake 2 and identify your target audience and reach out to them. Great content catches your target audience's attention because it is about them and how your product or service can help them or is apt for them.

Provided By: Ray Plumlee
Website Address: www.WWWHelper.com

Ray Plumlee, a retired Naval Officer, retired from the Navy in 1994. Since 1996 he has built his online business by providing services and advice to other people desiring to start an online home based business.

This Small Biz Tip Entry Viewed 5,624 Times
The PermaLink for this Small Biz Tip is:
Top Three Marketing Mistakes Every Business Manager Makes
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page