WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

A Few Tips On Selecting A Domain Name For Your Web Site
Here Are Some Tips And Suggestions On Selecting A Domain Name For Your Web Site:
Selecting the right domain name for your web site is the most important step you can take when starting your own online business. Your domain name is your web address and your company brand on the web. Your domain name will be the first indication of what your web site is about, what you have to o...

Blog Marketing and Home Businesses
blog marketing and home businesses:
Blog marketing is something that all blog owners do. They market their blog so that they can get readers, and make a profit from their blogs. Marketing their blog means to get it out there so that others that are interested in it can find it and read it. It is also a great way to sell things by usin...

Articles Are The Quickest Way To Your Customers Wallet
Articles Quickest Way To Your Customers Wallet:
One way of promoting your website and product can be achieved for free. As an additional bonus, this "free" method can boost your sites and sales, doubling and even tripling your income. Articles. One of the easiest ways to promote your website in order to generate traffic and incr...

Using the Internet to Help You Advertise Your Local Business
Using the Internet to Help You Advertise Your Local Business:
Are you a small business owner who runs a business in or around your place of residence? If you do, the business that you run may be referred to as a locally owned and operated business. Locally owned and operated businesses are often looked highly upon, as they tend to help local economies. Altho...

Small Biz Tip Category: Tips And Ideas
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Tracking Your Traffic"


There are no comments shared for this Small Biz Tip.

Click here to be the first to share your comments for this Small Biz Tip.

Wednesday, October 21, 2009
We all love traffic coming to our website. The more the merrier in most cases.


However, as a marketer, that isn't the case. Marketers want targeted traffic and they want to know where it is coming from. Not knowing where your traffic is coming from means you don't know which traffic generation methods are working.

The majority of marketers make no effort to track their traffic and are grateful for any visitors to their website.

If you are paying for advertising and not tracking your traffic you are throwing money away! You have to know which adverts are working and which are not. This way you can do more advertising that is earning you money and less of that which isn't.

Tracking your traffic doesn't need to be complex and can be done very easily. You can invest in scripts and services that will track your website traffic for you. These vary from the cheap to the expensive, the good and to the brilliant.

You don't need to have a script or service to track your traffic, but it can often make it much easier for you.

A simple traffic tracking method is to use Google Analytics. This is a free to sign up service that many marketers are using. The good thing about it is that it offers in depth stats and can track almost anything. The downside of it that it offers in depth stats and can track almost anything!

The complexity of it is a good and a bad thing because you can find out so much about your website that it will initially confuse you. However, once you have spent some time analysing the results it will prove very useful.

Firstly you have to add the code to your website. This code is unique for each of your websites and needs to be inserted at the bottom of each page in your website just before the closing body tag.

Once it is reporting data, you need to drive a decent amount of visitors to your site to get some good results.

Analytics will report on all activity on your website and even go as far to overlay where people are clicking to help you understand the activity on your website. You can link your analytics account with your Adsense and Adwords accounts to further help you understand how well they are working for you.

One of the biggest benefits of Analytics is that it can provide goal tracking to track sales and sign ups to lists. It can be a bit tricky to get working behind scripts and membership sites, but is worth using.

The big appeal to most marketers is the fact that it has a lot of features, more than many scripts and is completely free. Of course, Google get to understand exactly what happens on your website, but that is a small trade off for such in depth analytics.

Using Google Analytics will give you a good understanding of where your traffic is coming from and what it is doing on your site. Through this you can improve your conversion rate, and in turn, your profits.

Provided By: Ray Plumlee
Website Address Not Provided



This Small Biz Tip Entry Viewed 2,901 Times
The PermaLink for this Small Biz Tip is:
Tracking Your Traffic
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page