WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

A Good Internet Marketing Strategy
internet marketing strategy:
A good internet marketing strategy is to develop systems for everything you do. Too many marketers haphazardly put together websites, skipping steps, doing things in inverse order, and leaving money on the table. Instead, a step by step method of doing what works is a good internet marketing strat...

Blogging Tactics- How To Keep It Fresh
Use Blogging Tactics To Keep Your Blog Content Fresh:
Whether you are a beginner or an experienced person at the blogging business, keeping your blog fresh is very important. If you are new to exploring blogging as your new business, you might face it a bit challenging to maintain fresh updated content to your blog. A few months down the line you wil...

Can You Really Use Articles To Build Your List?
Use Articles To Build Your List:
Getting customers in your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Custo...

Affiliate Program-Information For All Beginners
Affiliate Program Information For All Beginners:
AdMarketplace, the auction-based market for buyers and sellers of graphical online advertising has announced the launch of a new Affiliate Program for Web publishers. There are so many things to be learned about this specific topic of interest so continue reading throughout this article, you just ...

Small Biz Tip Category: Tips And Ideas
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Tracking Your Traffic"


There are no comments shared for this Small Biz Tip.

Click here to be the first to share your comments for this Small Biz Tip.

Wednesday, October 21, 2009
We all love traffic coming to our website. The more the merrier in most cases.


However, as a marketer, that isn't the case. Marketers want targeted traffic and they want to know where it is coming from. Not knowing where your traffic is coming from means you don't know which traffic generation methods are working.

The majority of marketers make no effort to track their traffic and are grateful for any visitors to their website.

If you are paying for advertising and not tracking your traffic you are throwing money away! You have to know which adverts are working and which are not. This way you can do more advertising that is earning you money and less of that which isn't.

Tracking your traffic doesn't need to be complex and can be done very easily. You can invest in scripts and services that will track your website traffic for you. These vary from the cheap to the expensive, the good and to the brilliant.

You don't need to have a script or service to track your traffic, but it can often make it much easier for you.

A simple traffic tracking method is to use Google Analytics. This is a free to sign up service that many marketers are using. The good thing about it is that it offers in depth stats and can track almost anything. The downside of it that it offers in depth stats and can track almost anything!

The complexity of it is a good and a bad thing because you can find out so much about your website that it will initially confuse you. However, once you have spent some time analysing the results it will prove very useful.

Firstly you have to add the code to your website. This code is unique for each of your websites and needs to be inserted at the bottom of each page in your website just before the closing body tag.

Once it is reporting data, you need to drive a decent amount of visitors to your site to get some good results.

Analytics will report on all activity on your website and even go as far to overlay where people are clicking to help you understand the activity on your website. You can link your analytics account with your Adsense and Adwords accounts to further help you understand how well they are working for you.

One of the biggest benefits of Analytics is that it can provide goal tracking to track sales and sign ups to lists. It can be a bit tricky to get working behind scripts and membership sites, but is worth using.

The big appeal to most marketers is the fact that it has a lot of features, more than many scripts and is completely free. Of course, Google get to understand exactly what happens on your website, but that is a small trade off for such in depth analytics.

Using Google Analytics will give you a good understanding of where your traffic is coming from and what it is doing on your site. Through this you can improve your conversion rate, and in turn, your profits.

Provided By: Ray Plumlee
Website Address Not Provided



This Small Biz Tip Entry Viewed 3,477 Times
The PermaLink for this Small Biz Tip is:
Tracking Your Traffic
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page