WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

Building Links With Blog Comments
Building Links With Blog Comments:
Recently, there has been some discussion on the art of blog commenting and whether it is beneficial or simply a waste of time. This has been based on the use of the "nofollow" tag that is implemented automatically into the comments section of WordPress and Blogger blogs. The use of ...

Reverse Search Engine Optimization: Replace The Bad With The Good
What is Reverse Search Engine Optimization:
Reverse SEO...what? Is this even a real thing, or just some sort of search engine marketing ploy? Regular SEO means practicing positive online reputation management and making sure your website reaches the top of the search engine rankings. But reverse SEO means doing the opposite, and pushin...

How The Design Of Your Website Can Increase Your Revenue
An attractive website is almost as important to Internet marketing as the traffic you intend to drive there.:
Your website is your storefront on the Internet. How your website looks is like curb appeal in real estate. Whether your website is for informational purposes, selling products, promoting affiliate programs, reviewing products, or anything for that matter it just has to look good. A website does n...

Brandable eBooks to Get Traffic
Brandable eBooks to Get Traffic:
The books that are present in a digital format on the Internet are called eBooks. They are becoming a convenient way to get access to invaluable information from the Internet. Besides, they are now giving valuable assistance as tools for generating revenue and bringing in traffic to websites. It m...

Small Biz Tip Category: Marketing
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Understanding How Search Engines Work"


There are no comments shared for this Small Biz Tip.

Click here to be the first to share your comments for this Small Biz Tip.

Saturday, May 15, 2010

One of the biggest mistakes that new online business owners make is thinking once their websites are up and running on the Internet, they just need to sit back and watch the customer inquiries and orders roll in.

This is a mistake because if no one knows your website exists, or can't find the website when they're searching for the type of product or service you sell, then you're never going to make any money. Even if you have a top-notch web store, if potential customers can't find it then they can't buy from you, and your business is likely to fail.

To avoid this unfortunate situation, it's vital that once your website is live (or, even better, that you take these issues into account as part of the process of building your website), the Internet search engines know about your site.

If Google, Bing (Microsoft's current search engine) and Yahoo don't know that your website exists, or what type of business you conduct, then they can't include links to your website as part of a search results page. To make sure the search engines consider your website in the way you want, there are a couple of steps you need to take.

First, you should identify the keyword phrases that are most appropriate to your products and services. Think of them as being the words and phrases potential customers would type into a search engine if they're looking for your products or services.

Second, you'll need to build each of the website content pages around those phrases, and make sure the search engines will be able to "find" the pages you've made. Search engines use computer programs called "spiders" or "robots" to review millions of web pages every day, in order to determine what type of information is contained on those websites. (You might also hear this process referred to as "crawling".) This information is reported back to the central database of that search engine, where it is then categorized.

Each search engine uses a different technique to determine which individual web pages are most relevant to any particular keyword phrase. The exact algorithms are secret, and it is thought they change over time. Since search engines are businesses themselves, they're always trying to provide the best service to their users.

If you take the necessary steps to optimize your website, these search engines are able to drive large numbers of targeted visitors to your website, especially if a page of your website appears near the top of the natural search results.

Not only that, but search engines provide results in order; meaning the web pages which are considered to be most relevant and helpful to the key phrase will appear near the top of the results list. Since most of us tend to consider and click the links near the top of the list first, it's important to not only get your web pages properly indexed to desirable keywords, but also to get your web pages near the top of the results page. Accomplish this and your business is destined for long-term success and profitability.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



This Small Biz Tip Entry Viewed 3,387 Times
The PermaLink for this Small Biz Tip is:
Understanding How Search Engines Work
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page