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08. How to Prepare a Business Plan
How To Prepare A Basic Business Plan For A Small Business Sole Propritor:
There are three most important criteria for measuring success in any venture. Firstly a "Plan" must be conceived followed by objective and clear cut practical steps to achieve that plan. Thirdly it is paramount to blueprint the exact critical path approach to get to your target goal of d...

18. Marketing - Should You Market Your Website Yourself Or Outsource it?
Should You Attempt Internet Marketing By Doing It Yourself Or Outsource It?:
Why is Internet Marketing Important? Very rarely do the people who visit your website remember its URL. In fact the most common way to get to a website is either by using a search engine or by clicking on an online advertisement or on a link. Thus, internet marketing is crucial to the amount ...

01. Why Start an Online Business
Why should you start a business on the internet? I believe you should. Read this article to see why.:
Why should you start a business on the internet? Let me explain why I think you should. First let's look at some of the pros and cons of an internet business versus the more traditional offline business. Before making that comparison I am going to assume you already have some idea of the p...

10. Work From Home Or Not Work From Home
Should You Work From Home Or Not Work From Home? Consider These First.:
Starting a home-based business or taking the decision to work out of your home is not one that you can take lightly or quickly. This decision needs to be thought through, considered for practical and legal aspects and in tune with your personality. No doubt a lot of people make a good living worki...

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"What Are Keywords?"


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Saturday, May 1, 2010

Once you've decided to start your own online business, you'll first want to get a firm grasp on how your potential customers use the Internet. In particular, you'll need to learn what exactly they use the Internet for.

It would certainly be great for your company if every person who logged on was doing so because they had their credit cards in hand, and were looking to buy precisely the kinds of products and services you offer. But of course this isn't the case.

Rather, most people use the Internet to get information. That search for information often takes the form of trying to answer questions that these individuals have been unable to find answers for elsewhere.

So how do people tend to go about finding answers to their questions? As you might guess, these days most Internet users tend to rely upon search engines like Google, Bing (Microsoft's new search engine) and Yahoo. While most Internet users will have heard of (and probably used) at least one of these three search engines, there are also hundreds of other search engines available. However, those other search engines generate far less traffic than the big three (Google alone garners over 2/3 of the Internet search traffic), so we'll focus our attention on the big ones.

As you probably know, a person uses a search engine like Google by typing a word or phrase into the search box. This specific word or phrase is the key to your business success, because the word or phrase indicates exactly what that person is looking for.

Let's say, for example, that the individual is interested in losing weight. If they type the phrase "weight loss" into Google, the search results page will provide two things, paid and organic search results. Go ahead and Google "weight loss."

Notice the yellow box at the top of the page, and the narrow column that runs down the right side of the page. These are paid search results - companies have paid Google to have their text (and links to their company websites) displayed whenever someone searches on the term "weight loss". Not surprisingly, you can see that these companies appear to be selling weight loss and diet products and services.

The majority of the page displays the so-called "organic" or search results. This means that the Google search engine determined these web pages to be most naturally (or "organically") related to the phrase "weight loss". The phrase "weight loss" is what we refer to as a "keyword term". You can see the importance of the keyword term by the fact that the phrase "weight loss" is highlighted throughout both the organic search results and the paid search results.

In order to maximize your business opportunities, you'll need to research and identify the terms and phrases that potential customers will use when they look for the kinds of products and services you're selling.

After identifying those keywords, you could certainly launch a paid advertising campaign like the ones in the screenshot above. This would be an easy way of driving lots of relevant traffic to your website, right? Unfortunately, because of the level of competition for the attention of prospective customers, it's very easy for beginning advertisers (and even some advertisers with more experience) to end up spending a lot of money but have very little to show for it.

New web business owners will probably want to wait to do paid advertising until they are more firmly established, and instead focus on getting the best organic search results placement for their website. You can do this by using keyword research skills and optimizing your website accordingly.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



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