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18. Marketing - Should You Market Your Website Yourself Or Outsource it?
Should You Attempt Internet Marketing By Doing It Yourself Or Outsource It?:
Why is Internet Marketing Important? Very rarely do the people who visit your website remember its URL. In fact the most common way to get to a website is either by using a search engine or by clicking on an online advertisement or on a link. Thus, internet marketing is crucial to the amount ...

16. Plan to Maintain Your Web Site for the Long Haul
Discussion On The Importance of Maintaining Your Web Site for the Long Haul:
Once a web site is up and running it is important for you to understand the significance of maintaining it on a regular basis. Experts recommend that the information and style of your web site should be updated often so as to keep your visitors interested. It is also important that your web site i...

07. Why Even A Small Business Or Sole Proprietor Needs A Business Plan
Why Even A Small Business Or Sole Proprietor Needs A Business Plan. Before Starting even a home based business you should write down your short and long term goals.:
To start a sole proprietor home based business, especially if you are going to ease yourself into business while maintaining your day job you probably will not require a formal business plan. However, that is not to say you should not lay down a "plan" for your business. A sort of road m...

12. Building Your Online Business Website Part 2
Before Starting A Business Web Site You Need To Lay Out A Plan:
Plan Your Website Planning your web site is the most important and interesting stage in the development and creation of a website. This is a time for introspection and for putting your thoughts together. Here are some of the key issues you need to consider and pen down your responses before you m...

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"What Are RSS Feeds And How Can RSS Feeds Help Your Online Business?"


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Sunday, January 4, 2009

The purpose of any online business is to generate maximum interest amongst its target audience and increase its sales and revenue. To this end every online business needs to focus on ways of communicating effectively with their target audience and find better ways to approach them. Usually a customer or prospective customer would have to visit your site or an affiliate's site to gain access to company and product information. However with RSS feeds your customers can get the latest news from your company without even visiting your web site.

What is RSS?

RSS is a XML file format for syndicating content and news in the web. It is usually used by websites that constantly need to update their content regularly such as news websites (CNN, BBC and Reuters) and Blogs (weblogs). Since it essentially gives one's web page more traffic, it is now more widely used in marketing and web publications. Today, large and small websites alike are usually RSS-enabled.

Advantages of RSS Feeds to Your Online Business

RSS or Really Simple Syndication is a technology that allows you to supply your customers with the latest news simply by being online. RSS feeds can be used to create awareness amongst your target audience, build a brand image and associate your business with certain values it holds dear.

By providing regular news feeds to your customers you will help them stay in contact with your company as well as your products. And the chances are that whenever they are considering a related product or service they will think of you.

If you have an affiliate program then you can ensure that your company's latest news and developments appear on the affiliate site and is updated regularly. This will help the site attain higher ranking in search engine results and also bring your company information into the limelight. This also makes it easier to keep a control of the information about your company that is available on the affiliate site.

Rather than trying to communicate with your customers through e-mail, which may be reported as spam or even ignored, RSS feeds gives you a medium of directly communicating with your customers. Every time your customers are online the newsreader software seeks out the RSS feeds and updates the available news.

By using certain keywords for your RSS feeds and submitting these to RSS directories you can also increase the number of people who will want to subscribe to your RSS feeds. For instance, if you sell kitchen ware then you may consider adding cooking as a keyword for your RSS feeds. When an internet users uses this search word on a search engine your RSS feeds may feature in the search results, and more and more may want to subscribe to your RSS feeds.

Currently Yahoo! is creating an RSS directory of web sites that offer RSS feeds. By choosing RSS feeds your web site can also be included to this directory, free of cost.

By increasing subscribers to your RSS feeds you automatically increase your customer base and accordingly your sales. With RSS your company news, information, messages and ads can be syndicated all across the web and this increases the number of internet users you can reach out to.

RSS feeds can now also be delivered as webcasts and audio files can be sent to your subscribers directly. In fact not only can people hear them when they use their computer but it can in fact be downloaded to your mp3 player or ipod too.

Provided By: Ray Plumlee
Website Address: www.WWWHelper.com

Ray Plumlee, a retired Naval Officer, retired from the Navy in 1994. Since 1996 he has built his online business by providing services and advice to other people desiring to start an online home based business.

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