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Small Biz Tip Category: Blogging
 
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"Why Is Blogging So Effective?"


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Saturday, April 17, 2010

If there is one single phenomena that could best be said to represent the idea behind Web 2.0, it is blogging.

A blog is simply a website that will usually provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.' according to Wikipedia.

Whilst blogs first came into being as online personal diaries, the ones that we are going to concentrate on in this book are those that are used for business of the type that are in fact now the vast majority.

Blogs have many attractions, the main one being their simplicity. Anyone who has the basic ability to use two fingers on a keyboard can begin to create their own blog, and, if you don't believe me, would the fact that my seven year old daughter has just started her first blog help prove it?

They can also be updated as often as you like, and many people do update their blogs two or three times a day.

This means that there is a constant stream of fresh new content available on blog sites, which is the reason that blogs are fast becoming the favorite sites of the major search engines, especially Google, itself the #1 search engine.

There is no need to know anything whatsoever about website creation or scripting language to create a blog.

No matter which blogging ‘platform' (system) you use, it is always a simple question of following a very small handful of simple instructions, and you are good to go.

And, as the Wikipedia definitions suggest, a core function of blog sites is that they invite reader input and feedback in the form of comments.

What a good blog site therefore does is start a ‘conversation' between the blog site owner and his/her readership.

It has an inherent ability to begin building a relationship centered around a common area of interest, as expressed in the subject matter of the blog itself.

So, in simple terms, if for example you are an avid mountain climber, and start a blog about your hobby, then the chances are very good that most of the people who visit your pages will be interested in climbing mountains too.

So, all you need to do is create articles that are interesting or controversial enough to prompt your readers to comment and you have generated a discussion or debate about a subject that is close to your heart.

And, the point is that you can create your own blog about any topic under the sun, and publish it for the whole world to read literally within minutes of sitting down in front of your PC.

So, let's extend the idea of creating a blog about mountain climbing to creating one about your business.

It really does not matter what your business, the same ‘rules' apply - you create your blog, and begin to make ‘postings', which is a very grandiose way of describing the ability that a blog gives you to basically write whatever you want to.

Let's imagine a couple of different scenarios.

Situation one is that you own a ‘real world' business that sells widgets. You have a customer list of people who have bought your widgets before, so you can use your blog as a regular newsletter to which you publish all of your latest special offers, discount deals, news and so on.

It is a fantastic way of keeping in touch with your existing customers and, by publishing regular news bulletins through the company blog site, it offers a way to invite potential new customers to have a look inside your organization too, before they decide whether or not they want to work with you.

Of course, the limitation of using a blog for a real world business selling tangible physical products is that no blog or website can actually deliver the product for you.

However, in situation two, where you are using a blog to promote an online or Internet marketing business, even that can be achieved through your blog site to a certain extent.

Let's imagine that your business is selling a website traffic generation service to other businesses on the net who want to increase the people that see their own sites.

You can write about all of the latest traffic ideas that you have and promote your services through the blog.

You would also most probably have a ‘buy now' button featured somewhere very prominently on the front page.

You might also review traffic generation products from other companies, and carry links on your blog that would take the reader directly to the sales page for the product in question, if they have an interest in finding out more.

Although (as Wikipedia points out) blogging was initially a text based publishing medium, it is now increasingly becoming linked to other media, such as video, as well.

So, not only can you write reviews but you can even create short movies to do the same as well, and publish them to your blog (and other places, as we shall see later).

You can create video presentations about your business, your products or basically whatever else you want, and have it out there in front of a potential audience of over 1 billion people in a matter of minutes.

It has been said that there are ‘three cornerstones' to online success and that they are visitor traffic, visibility and perceived credibility.

This is a critical concept to grasp, and one to which I will return time and again.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



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