WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

03. Example List Of Businesses You Could Start
List of Businesses That You Can Start And Run. This List Includes Both Online And Offline Businesses:
The below list is by no means the definitive list but should be enough, hopefully, to get your imagination going. I wanted to show you this list before proceeding to the next series of article's where we will disover what you need to consider before selecting your niche. A B C D E F G H ...

02. Now That You Have Decided To Start An Online Business, Now What? You Need A Niche Of Course!
You Need A Niche Business! Let me explain why, in these times you need to have a business within a narrow and defined niche.:
The fact that you are reading this article suggests you already possess a very important quality necessary in starting an online business, an Interest or desire. Better yet would be a passion! Now lets turn that interest to focus on your choosing the right business to start. I won't be able to ...

08. How to Prepare a Business Plan
How To Prepare A Basic Business Plan For A Small Business Sole Propritor:
There are three most important criteria for measuring success in any venture. Firstly a "Plan" must be conceived followed by objective and clear cut practical steps to achieve that plan. Thirdly it is paramount to blueprint the exact critical path approach to get to your target goal of d...

09. Let's Get Started, Create The Business Legally
Start Your Online Business Legally By Registering Your Business And Creating Your Brand Identity:
What is Your Business? You need to clearly understand what your business is, what you expect of it and how you want to portray it to your customers. It makes a lot of sense to put down on paper your business plan. This will clarify a lot of issues that you may not have considered before, and is a...

Small Biz Tip Category: Blogging
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Why Is Blogging So Effective?"


There are no comments shared for this Small Biz Tip.

Click here to be the first to share your comments for this Small Biz Tip.

Saturday, April 17, 2010

If there is one single phenomena that could best be said to represent the idea behind Web 2.0, it is blogging.

A blog is simply a website that will usually provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.' according to Wikipedia.

Whilst blogs first came into being as online personal diaries, the ones that we are going to concentrate on in this book are those that are used for business of the type that are in fact now the vast majority.

Blogs have many attractions, the main one being their simplicity. Anyone who has the basic ability to use two fingers on a keyboard can begin to create their own blog, and, if you don't believe me, would the fact that my seven year old daughter has just started her first blog help prove it?

They can also be updated as often as you like, and many people do update their blogs two or three times a day.

This means that there is a constant stream of fresh new content available on blog sites, which is the reason that blogs are fast becoming the favorite sites of the major search engines, especially Google, itself the #1 search engine.

There is no need to know anything whatsoever about website creation or scripting language to create a blog.

No matter which blogging ‘platform' (system) you use, it is always a simple question of following a very small handful of simple instructions, and you are good to go.

And, as the Wikipedia definitions suggest, a core function of blog sites is that they invite reader input and feedback in the form of comments.

What a good blog site therefore does is start a ‘conversation' between the blog site owner and his/her readership.

It has an inherent ability to begin building a relationship centered around a common area of interest, as expressed in the subject matter of the blog itself.

So, in simple terms, if for example you are an avid mountain climber, and start a blog about your hobby, then the chances are very good that most of the people who visit your pages will be interested in climbing mountains too.

So, all you need to do is create articles that are interesting or controversial enough to prompt your readers to comment and you have generated a discussion or debate about a subject that is close to your heart.

And, the point is that you can create your own blog about any topic under the sun, and publish it for the whole world to read literally within minutes of sitting down in front of your PC.

So, let's extend the idea of creating a blog about mountain climbing to creating one about your business.

It really does not matter what your business, the same ‘rules' apply - you create your blog, and begin to make ‘postings', which is a very grandiose way of describing the ability that a blog gives you to basically write whatever you want to.

Let's imagine a couple of different scenarios.

Situation one is that you own a ‘real world' business that sells widgets. You have a customer list of people who have bought your widgets before, so you can use your blog as a regular newsletter to which you publish all of your latest special offers, discount deals, news and so on.

It is a fantastic way of keeping in touch with your existing customers and, by publishing regular news bulletins through the company blog site, it offers a way to invite potential new customers to have a look inside your organization too, before they decide whether or not they want to work with you.

Of course, the limitation of using a blog for a real world business selling tangible physical products is that no blog or website can actually deliver the product for you.

However, in situation two, where you are using a blog to promote an online or Internet marketing business, even that can be achieved through your blog site to a certain extent.

Let's imagine that your business is selling a website traffic generation service to other businesses on the net who want to increase the people that see their own sites.

You can write about all of the latest traffic ideas that you have and promote your services through the blog.

You would also most probably have a ‘buy now' button featured somewhere very prominently on the front page.

You might also review traffic generation products from other companies, and carry links on your blog that would take the reader directly to the sales page for the product in question, if they have an interest in finding out more.

Although (as Wikipedia points out) blogging was initially a text based publishing medium, it is now increasingly becoming linked to other media, such as video, as well.

So, not only can you write reviews but you can even create short movies to do the same as well, and publish them to your blog (and other places, as we shall see later).

You can create video presentations about your business, your products or basically whatever else you want, and have it out there in front of a potential audience of over 1 billion people in a matter of minutes.

It has been said that there are ‘three cornerstones' to online success and that they are visitor traffic, visibility and perceived credibility.

This is a critical concept to grasp, and one to which I will return time and again.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



This Small Biz Tip Entry Viewed 3,445 Times
The PermaLink for this Small Biz Tip is:
Why Is Blogging So Effective?
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page