Your sales letter is your virtual sales person. Your sales letter does all the selling on your behalf to your prospects.

Unlike conventional and direct response marketing businesses, there is no need for you to train and recruit multiple sales people. All of your efforts should focus on creating a powerful sales letter that produces a minimum 2 to 4 percent conversion rate on your behalf, and better later on.

In other words, for every 100 prospects you refer or visit your web page, 2 to 4 of them will be your customers. After that, you just provide the marketing and draw in targeted prospects to visit your sales letter and it will do all the selling to your prospects for you.

Your sales letter is like a personal letter from you to your prospect. In your letter, you tell and convince your prospect to buy your product or access to service from you.

What You Need

You have probably already got a great idea or a product, now you will need to have the following in order to churn out a sales letter that kills:

1.Good writing skills.

Since you will be writing your own sales copy, you will need to have good writing skills and a good command of English, at least. Note however, that there is a big difference between best-writing and best-selling. More on that later in the coming pages.

2.Personality.

Yes, you must need personality. You will be writing somewhat a personal letter from you to your prospects so be friendly and approachable in your letter. Don't write a stiff letter, because not only is it boring to read, you turn people away from your web page faster than Speedy Gonzalez!

Mix your writing skills with personality, and you will make most of a perfect sales letter that kills!

And last but not least, you need...

3.To take action!

There is wealth of information on how you can write your own killer sales copy staring at you - don't waste them by not doing anything with the information!