Small Business Web Site Management Resources
Web Design, The Art of Simple
Save The Pixel
The Art of Simple Web Design
Renowned design and usability pro, Ben Hunt, wants to Save the Pixel.
Every day literally squillions of pixels are enslaved into creating web pages that confuse, frighten and irritate.
Overview
By taking us on a tour through over twenty full web site re-designs, Ben demonstrates vital pixel saving principles and practices at every turn of the page.
His commentary and full colour "before & after" snapshots of each site clearly show how the pixels were wasted and what he did to save them.
The results speak for themselves - clear, easy to use sites that look superb.
Who should read this book?
If you design, build or commission web sites, you need to understand what turns visitors off, and why wasting pixels is not only inefficient, but actively repellent.
Your website has about two seconds to convince a visitor that it's worth visiting - you need to make this moment count.
This book will help you.
This book will give you...
Insight into professional web design discipline that will help you create successful web sites and page designs in less time, with less effort and with more impact.
Principles to help you select the design solution that's most likely to work, and to direct your creative energy effectively.
Dozens of practical techniques and tips on information architecture, page layout copy writing craft and graphic design.
