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Custom WebSite Content Management System

Deployment Strategies For Building And Growing A WebSite Destination


Step 2: (Just Arrive? Start here)

What do I mean by "Deployment Strategies For Building And Growing A WebSite Destination"? If you are considering building an online business or a website for an off line brick and mortar business then you MUST have a strategy.

What I am going to say is based on my 12 plus years experience as an internet consultant and web programmer. I have found that the entrepreneurs that have succeeded were those that methodically grew their websites into a destination within their particular niche. Always keeping tightly focused within their niche. Those that bought the re-brand rights to someone else's website and speedily put it up on the web almost never succeeded. In fact they rarely lasted more than a couple of months.

This has been the hardest lesson I have personally seen learned by hundreds of people. I used to build clone websites for wanna be online millionaires. Of the about 300 sites I did for individuals only one has really made it. That is not good odds by anyone's standards. This was such a disappointment to me that I no longer accept individual clients that are buying into a cloned website of someone else's website. I will and have built cloned website creation programs for entrepreneurs who may resell clones of those sites to others, but I no longer sell those clone sites to the individual hopeful online millionaire myself. I want to share in their success and not their defeat.

This brings me to the most important first step for succeeding with an online business. Treat this project as a serious one. It should not be a whim because to truly succeed with an online presence is to be there for the long term. Like success in the real world, success in the online world is built over time. For the regular person there is no such thing as overnight success.

Another problem I have seen is people jump in and build a lot of web pages quickly then trail off to nothing. The best strategy is to overtime build your website so that it grows in a natural way. Search engines know when a website jumps from 5 pages to 50 pages between the last time their crawler visited and their current crawl. Believe me they are programmed to smell a rat when sites are growing unnaturally fast.

On this website you will find several products that will allow you to build unlimited web pages. I would enjoy it financially if you jumped right in and bought the most powerful version, and most expensive, I have. But I would personally prefer it if you started with the most basic version first and got your website started growing. Then later after you know you have chosen a niche that people are interested in and you can provide for them, then upgrade to a more powerful version which will, of course, include more features. This way if you fail you will not have wasted a lot of money and time and to be honest with you I would prefer it if you did not waste my time. I would rather you succeeded. It is best for the both of us!

Next in Step 3, now that you know why you need a Content Managed CMS WebSite program, you will want to select the type of Content Managed CMS WebSite program that is best suited for you. Please note that in the 8 Step process this was Step 2 and you do not need to read this again. The same applies if you have already read Step 1.

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